Oaklee Marketing came to us requesting help in sharing information about it’s product range with it’s resellers. Catalogues and brochures weren’t proving much help as they contained too much detail. 3Chillies distilled the information down by product, producing a single A4 page per item, and the Product Sheet was born.
It wasn’t long before we had quite a collection of these Product Sheets in stores across the country. Feedback from the resellers was very positive with regular requests for more to be printed. In stores, they proved to be a valuable sales tool, especially among casual or weekend staff who may not have been fully au fait with a store’s products.
The Product sheets were branded with stores’ logos and their contact details included. As well as using them as reference material, sales staff gave the sheets to potential customers, reporting instances of people bringing them back into the shop months later and making the purchase.