A couple of magazine adverts designed for FarmWorx run in district farming magazines. The brief was to design something “a little bit different” to any previous advertising. These adverts were both seasonal, with one printed in the rainy season and the other in the windy months. They broke from the “norm” in their use of humour and by resisting the temptation to list every service offered by FarmWorks. Feedback was positive and the response to the advertising a great improvement on previous years marketing.